Search Engine Optimization aka SEO is constantly changing, and The Best SEO Blogs of 2018 list provides several go-to free sources of expert knowledge with fresh news on the latest updates.
Wish I could tell you to simply check in with the official Google Search Blog, but you’re not going to find much useful information. Unfortunately, besides being notoriously tight-lipped with announcing their changes to search, post on the Google Search Blog concerning updates are sporadic and spread out among random post such as “Start Your College Search with Google.”
What you need to not only survive but THRIVE in the ever-changing landscape of SEO is updates on what is new in the search industry and expert advice on how to optimize your efforts to raise the ranking and visibility of your web pages in search engine results.
I give you… THE BEST SEO BLOGS OF 2018
The most successful business owners, webmasters, marketers and search engine optimizers rely heavily on the expert knowledge doled out by the best SEO Blogs – proven sources stacked with SEO masterminds who share what works, what doesn’t and what is new in search engine optimization.
Brian Dean is very well known in the SEO industry, and the Backlinko blog is where you get to learn all that this optimization genius wants to share. Have you heard of the “Skyscraper Technique”? That’s his brainchild, and he practices what he preaches. He packs so much data and actionable content into each post that they average over 3k words, and he gets over 100k visitors a month.
Do you like no fluff, actionable, fact-based content? Of course you do. And the Backlinko blog has never disappointed.
I don’t enjoy reading two pages of one-sentence paragraphs about the one time you did something, and it didn’t work out but then you tried a new way and it did before you get to what I personally need to do to get things done (looking at you Neil Patel). So I deeply appreciate how helpful and useful each Backlinko blog post is.
ABOUT BACKLINKO: If you’ve ever wondered: “Where can I find actionable SEO advice that gets results?”, you’re in the right place. Backlinko is where professional marketers turn for proven SEO advice. My effective SEO advice is why marketers from companies like Apple, Disney, IBM, and Amazon subscribe to my email newsletter. And my results-focused approach to SEO is likely why Inc recently said: “Brian is a really smart SEO guy who knows what’s he’s talking about because he lives it every day.”
CHECK OUT THIS POST: 21 Actionable SEO Techniques That Work GREAT in 2018
Man! Do the guys (and gals) over at SEMRush put out a ton of long-form content. I’m talking about there is something new on their blog almost every day to help you optimize the hell out of whatever you are doing in that other tab on your browser.
Does the SEMRush blog publish some posts on how to use SEMRush to be a digital marketing master? Yes. But mostly it is just packed with information on how to improve your SEO and PPC efforts. I know this because I’m slightly stalker-ish with following SEMRush on Twitter where they are very active and constantly promoting content I not only read but frequently share.
ABOUT SEMRUSH: SEMrush started out in 2008 as a small group of SEO and IT specialists united by one mission — to make online competition fair and transparent, with equal opportunities for everyone. After seven years of trailblazing experiments and constant progress… we at SEMrush are still loyal to the fundamental values that got us to where we are now — adapting to change over following a strict plan and always placing individuals over processes.
CHECK OUT THIS POST: A Simple Formula to Land Top-Tier Editorial Links to Support Your SEO Campaign but probably the best use of your time would be to check out the SEMRush Academy where you can dive into 31 lessons on SEO Fundamentals FOR FREE.
While many of the other blogs on the Best SEO Blogs of 2018 list have a broad focus on optimization and whatever Google is doing at the time, Search Engine Land is a blog focused solely on SEO. With over a million visitors per month, it is the go-to blog for all things dealing with search engine optimization with loads of information to teach beginners while honing the skills of seasoned pros and keeping everyone up to date on the latest changes and updates in SEO.
The Search Engine Land blog is a must to follow for the latest SEO news, and nothing slips through the cracks because they are publishing 4 or 5 posts a day! The SearchCap daily news recap ensures you always know what’s new so you can update your SEO strategy with the best optimization tactics for your business goals.
ABOUT THE SEARCH ENGINE LAND BLOG: You’ll continue to get the trusted, expert content that you’ve come to expect from us, ranging from breaking news to in-depth features, how-to articles, strategic advice, interviews with industry decision-makers and much more.
Our mission remains the same as it’s always been: to help digital marketers succeed. That was our guide as we worked through the relaunch process. We hope you’ll find the website(s) easier to read, easier to discover new content, easier to share our content with others and easier to connect with us via email and social media.
Search Engine Journal is very similar to Search Engine Land. Not just in name, but both blogs do an excellent job of putting out expert SEO advice with consistent (as in DAILY) updates on SEO news.
Hundreds of thousands of marketers, SEO’s, entrepreneurs, and business owners visit the Search Engine Journal blog to learn more about optimizing their organic and paid search strategies and stay abreast on the latest changes in SEO.
Some of the remarkable content you’ll find on Search Engine Journal is the History of Google Algorithm Updates! If the last update you’ve heard of is Panda, then don’t do anything else today but read through this timeline of Google algorithm updates.
A fast scroll through the algorithm timeline (which is continuously updated) not only gives you a brief summary of the update but links to detailed and informative Search Engine Journal articles so you can dive deep and get a proficient understanding of new changes and how they affect your search engine optimization efforts.
ABOUT SEARCH ENGINE JOURNAL: Educating and empowering the SEO community by providing the freshest news and latest best practices via the industry’s smartest practitioners.
Launched in 2003, SEJ is unique in its community-based approach to search marketing content. Virtually all of our contributed articles come from real online marketing experts, both independent and in-house.
The Search Engine Watch blog has been around since 1996, so they have seen it all. Whether it’s reporting the latest updates – sometimes before Google has even released this information – to instructing us on best practices, Search Engine Watch is doing it and doing it well. And that is not just my opinion; it’s true for the over 300k visitors they get a month.
[Pause here for 20 seconds to daydream about getting 300,000 visitors a month to your website. That’d be nice, huh?]
Stacked with top-notch SEO content, Search Engine Watch also tops blogs on other topics such as analytics and PPC advertising. What they do best is report the latest SEO news FAST… I mean faster than just about anybody. If you want to know what is going on over at Google right now and how that will affect your SEO or PPC, then you’ll be checking their blog often.
ABOUT SEARCH ENGINE WATCH: Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.
CHECK OUT THIS POST: Writing SEO Meta Descriptions in 2018: Best Practice Across Mobile and Desktop and I’m IN LOVE with this post as well Laying the Foundation of Good SEO: The Most Important Tasks (Part 1)
The Ahrefs blog is like having a friend who is an expert search engine optimizer. They know what information you need about SEO even when you don’t know what you don’t know. (Did that make sense?)
Basically, they put a ton of work into their 3k word posts weekly, so you get the most out of their SEO expertise. Full of guides and how-to’s, the Ahrefs blog is an excellent source for upping your SEO game.
So if you want quality, useful and action-oriented content, the Ahrefs blog should be on YOUR list of the best SEO blogs of 2018. Recently, I was wowed by all the information they packed into “A 16-Step SEO Audit Process to Boos Your Google Rankings [2018 Update].” It is the most comprehensive SEO audit piece I’ve read and what’s most impactful is that the post is written so you can understand what you need to do and how everything works together to affect your SEO results.
ABOUT THE AHREFS BLOG: We help you get better at SEO and marketing: detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts alike.
CHECK OUT THIS POST: Ecommerce SEO: A Simple (But Complete) Guide for 2018
The Moz Blog is the most well-known SEO blog, with over 200k visitors a month, and there is a reason for that. Publishing over a dozen post a month of in-depth, data-driven SEO content has earned them the top spot over all other SEO blogs for many SEO’s.
Rand Fishkin is a legend in the industry and even though he is no longer running the ship over at Moz, he still frequently writes on the blog Moz blog which continues to uphold the legacy of being one of the best SEO blogs of 2018 – especially for beginners who will benefit from building a firm SEO foundation with the SEO Beginner’s Guide.
ABOUT MOZ: At Moz, we believe there is a better way to do marketing. A more valuable, less invasive way where customers are earned rather than bought. Weâre obsessively passionate about it, and our mission is to help people achieve it. We focus on search engine optimization (SEO). It’s one of the least understood and least transparent aspects of great marketing, and we see that as an opportunity: We’re excited to simplify SEO for everyone through our software, education, and community.
CHECK OUT THIS POST: How to Write Meta Descriptions in a Constantly Changing World (aka Google Giveth and Google Taketh Away) and if you are new to SEO then be sure to dive into the course-sized The Beginners Guide to SEO [Not a post, but… An Educational Goldmine for Beginners!!!]
If you run a site on WordPress, then you have heard of and probably use the Yoast SEO plugin because it is the leader in on-site SEO automation. No surprise that they would have a blog that is all over teaching you the best practices to kick ass at content, technical and WordPress search engine optimization.
The blog is an excellent resource for WordPress users, but where you really get the most out of the Yoast blog is in their Most Essential Publications sections (Yoast Must Reads) where they have detailed and comprehensive guides to many of the technical SEO factors that make no sense to us non-technical types who just want to drive more traffic to our websites. You’ll get fresh guides on everything from site structure and meta robots tags, to structured data and hrflang. Full disclosure… I’ll have to read the hreflang: The Ultimate Guide next because I have NO clue what that’s about.
ABOUT YOAST: The mission of Yoast is SEO for Everyone. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire. At Yoast, we believe in Open Source. We strongly believe in giving back to the community. In our view, that means giving back to the place we live in, together!
Which is the Best SEO Blog of 2018?
Learn best practices, fine-tune your SEO strategy and stay up to date on the latest developments in SEO by following the Best SEO Blogs of 2018. These are quality websites that consistently deliver useful and detailed SEO information for beginners and seasoned search engine optimizers alike. You can feel good about following their RSS feeds or subscribing to their newsletters to get the latest actionable SEO information.
Is there a blog you think is missing from the Best SEO Blogs of 2018 list? Let us know in the comments.
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