Are your subject lines, previews, and email content enticing people or do you need help increasing your email open rate?
There are few people who buy, much less take a bite out of a cake with ugly icing and no clue on what flavor of cake it is.
Your emails could be one of those ugly cakes, and to make it worse there are a million of them to choose from.
It could be chocolate cake, your favorite, but why risk it? It is the same with emails except that you are getting offered a hundred cakes a day. Which is actually, even more,
Make sure that your email has an enticing and informative subject line. Plus it needs to be concise, it must get to the goods FAST, and deliver what you promised.
Increase Your Open Rate with Better Emails
Effective Subject Lines get Emails Opened
Construct brief, specific, and relevant headlines. Why would someone want to open this email? Get personal and use their name. Tell the benefit – reveal the surprise inside. “John this is the Networking Contact Sheet you need”.
Read this Hubspot blog post on “18 of the Best Email Subject Lines You’ve Ever Read“
Short, Concise and Packed with Good Stuff
It’s not an essay. Give the information they want and need and clearly. But still supply a way for them to can contact you or link to where they can get more information. Your email is also not a full page ad about how great you are. If your email contains very little useful information and a whole lot of advertising readers will avoid you. Your emails will get marked as spam, unsubscribed or just deleted without opening.
Read this Content Marketing Institute blog post: “Improve Your Email Content with a 7-Minute Workout Routine“
The Brain LOVES Bullet Points
If you have more than two things to say, break it up. Clearly separate those thoughts with…
…so the reader knows he can dig into the parts he wants without dedicating too much to your email. If they like what you are saying on one point, they are likely to read the rest and open your next emails.
Listen to this 10 minute podcast from CopyBlogger and Rainmaker.fm: “The Beginner’s Guide to Writing Bullet Points that Work“
Watch Your Tone Young Lady (or Young Man)
Perception is reality. This is especially true online where words are floating outside the confines of a deliberate context. Misunderstandings and assumptions are abundant online. You’ll see a simple statement like “Americans are doing this all wrong” misconstrued as “I’m a democracy hating expat sick of lazy American ways and I’m going to correct what is wrong with your little minds.”
That’s a broad jump, but as an example it shows the easy misinterpretation of words. Be mindful of your audience by knowing their hot points and the issues they are sensitive to. When constructing your message write what you would say if you ran into this person in the grocery store instead of a sales meeting. Is your tone pleasant and appealing? If you can comfortably smile while saying the words out loud you are probably in the right tone.
Read survey results from Vertical Response that show what really works when perfecting your tone of voice for emails: “Survey Reveals the Best Tone of Voice to Take with Customers“
Don’t Distract from the Message
You are a professional and your emails should be representative of that.
- Professionals don’t have typos
- Professionals don’t put every recipient’s email address in the “To” field for everyone to see
- Professionals don’t reply all
- Professionals don’t over use exclamation points and all caps
Marketo has an all inclusive email marketing checklist that covers just about everything you can think of at “The Secret Email Marketing Checklist“
Take a look at what you are doing and if you aren’t getting the engagement you want from your emails make changes. Big or small, there will be no improvement without change.
Don’t forget to download the FREE 2017 Marketing Calendar Template in Excel.
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