Whether you are selling potting soil or baby cribs, consistently publishing quality content to your blog that answers the questions prospective customers are asking about your topic brings highly qualified traffic to your website to convert into customers. Building a content marketing strategy needs to be a priority for every blogger. It’s clear that blogging…
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Creating a Marketing Calendar for Your Small Business Successful small businesses, freelancers, authors, brands and entrepreneurs plan out marketing activities months if not a year in advance. Creating a marketing calendar as a visual and scheduled part of your marketing plan lets appropriately allocate your most valuable resources: time, budget, and manpower. Why is Creating…
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This Week in CONTENT MARKETING – What’s new out there in the land of Content Marketing that is going to make you a better writer and marketer? Content. Content. Content. It’s everywhere, all the time, unfiltered and unranked. Much of it half-hearted and half-assed – just thrown at the wall to see what sticks. Like…
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Twitter is not just for the “kids”. Small businesses are growing their businesses by using Twitter and other social networking platforms. They are connecting with their customers and nurturing leads. They are reaching out and increasing the awareness of their products, services and brand. Social media marketing is one of the easiest, and cheapest, ways to market to your…
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