It’s time to create your marketing calendar, and the 2021 Marketing Calendar Planner Template is here to make it easier. Learn how to use a 2021 Marketing Calendar Planner template to grow your local or small business.
A 2021 Marketing Calendar Planner is Your Best Tool for Promoting and Growing Your Business
Without a marketing calendar, your playing with a huge handicap in the marketing game.
Effectively promoting your business requires prioritization, combing many strategies while coordinating tasks assigned to different individuals, measuring and tracking results, handling outsourced support, and creating and purchasing marketing supplies… all with various deadlines and deliverables.
How do you ensure all the pieces of your marketing mix are working together and getting done?
Use the 2021 Marketing Calendar Planner Template in Excel to plan, track, and measure the activities that grow your business.
How Do You Use a Marketing Calendar?
Use the 2021 marketing calendar planner template to plan out your future marketing efforts. When you have a plan in place, you can refer to your marketing calendar routinely to keep track of day-to-day activities and upcoming deadlines.
Consistently updating and referencing your marketing calendar helps you to stay on task while managing multiple marketing projects and establish a routine throughout the year inside a live document that is editable and shareable.
- Organize your marketing efforts all in one place. Start by structuring and scheduling your marketing activities quarterly. Highlight important marketing events and activities, noting requirements and deadlines. Then focus on detailing the tasks and budget to create successful marketing strategies as you plan, review, and adjust.
- Save on shared drives, on the cloud, email, or hand out copies. When you share your calendar you can keep your entire marketing team and management working on the same plan throughout the year. It would be best to share your marketing calendar with people who work on your marketing such as content developers, copywriters, graphic designers, and printers. Your marketing support -whether in-house or outsourced- can better create marketing collateral on brand and on schedule with your full vision in mind.
- Adjust as needed. Take a look at the whole month. Are all your marketing and promotion activities bunched together? Fix that! When you mark your marketing ideas and goals on a calendar you create a visual representation of marketing activities and deadlines. This highlights all your periods of little action and counter-productive times of frantic work. You will be more successful when you balance out your marketing workload through scheduling, planning, delegation, and better tracking.
- Schedule monthly marketing planning and review sessions. Monthly review and planning sessions are opportunities to dive into the analytics of the previous month or two. With data in front of you, note results from your sales, promotions, marketing campaigns, and activities. You’ll want to answer these three questions: What worked or is working? What activities can we do better? What marketing or promotion do we need never to do again?
What to Put on Your Marketing Calendar Planner
Online marketing activities and deadlines start on your Quarterly Marketing Planner sheet. Here you can brainstorm and lay out what you’ll need for content and images for digital marketing and promotion such as your own blog posts, guest posts, online ads such as Google Ads or Bing Ads, email campaigns, newsletters, social media ads, mobile ads, billboards, and street signage.
Events like trade shows, virtual events, industry workshops, fundraisers, conferences, network events, and meetings you want to be involved in. Or maybe you’re so awesome you are going to create such an event. Either way, events need to be part of your marketing planning, so you have everything you need to promote your business. All events that allow you to stay on top of local and industry changes and forecasting, network, highlight your products or services, and learn from colleagues and competitors need to keep on your radar, which means it needs to be on your calendar.
Marketing campaigns and the deadlines for marketing and promotional deliverables (think content from writers or graphic designers, proofs to the printer, copywriting for mailers) to include:
- TV, radio, print, and outdoor ads
- Press Releases
- Direct Mailings
- Specials and Promotions
Content such as blog posts, social media posts, and lead magnets get scheduled for production and distribution or publishing. Adding details like your Blog Post Topics, keywords, and hashtags gives dual Content and Marketing duties to your 2021 calendar. This will help to keep your blog and social media posting consistent and in line with the rest of your branding and marketing efforts. HubSpot has a great guide on how to develop a content strategy to fill up your content calendar! Read it here: How to Develop a Content Strategy – A Start to Finish Guide
Put your Marketing Calendar RAP (Review, Assessment, and Planning) monthly meeting on your calendar. I suggest mid-month so you can have some results from the previous month’s efforts and give yourself enough time to adjust next month’s activities.
Schedule a “Brand Day” at least twice a year where you assess the “perception” customers have of your image and revisit your logo, slogans, taglines, and colors to see if your website, signage, business cards, packaging, and such need fine-tuning.
Website maintenance, such as website updates such as plugins and registrations, ensures the most current SEO best practices are in place. This should include Online Reputation Refresh where you’ll update social media profiles and pages such as Instagram, Twitter, Facebook, YouTube, and LinkedIn business profiles, and your pages on review sites like Yelp, online business directories, and business listings with industry organizations and chambers of commerce, if any information has changed.
A Marketing Calendar is NOT a Marketing Plan
Your marketing calendar is a visual representation of your marketing plan. Not a replacement or a short cut. When used properly, a marketing calendar works great for giving a quick glance compilation of activities, tasks, upcoming events, and deadlines for more effective scheduling, planning, and tracking.
Your marketing calendar keeps your marketing plan out in front, directing you with actionable steps. It also assists in scheduling and coordinating the efforts of your whole marketing team (which is everyone who works with you, creates content for you, or comes in contact with a customer, or touches your product).
Use the marketing calendar for planning, coordinating, scheduling, and more. You can even use it to help develop your marketing plan. This works really well for more visual thinkers. But remember that having a marketing plan is still crucial.
Get Your Copy of the 2021 Marketing Calendar Planner Template as a FREE DOWNLOAD in Excel.
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