Read This Week in CONTENT MARKETING – Sep 3, 2017

This Week in CONTENT MARKETING – What’s new out there in the land of Content Marketing that is going to make you a better writer and marketer?

Content. Content. Content. It’s everywhere, all the time, unfiltered and unranked.

Much of it half-hearted and half-assed – just thrown at the wall to see what sticks.  Like a pig in the mud, this is where I live… blissfully covered in content whether good or bad.

When I run across something that could really educate, push, or entertain YOU, my clients and readers, I want to share that rare unicorn. So here it is… the best in content marketing content for this week.

If something is missing that can help other professionals (and even dabblers) reach their goals or if you’re sure something on here isn’t delivering on its promises LET ME KNOW! Real conversations are our favorite type of content here at SAY MORE!


The Best in Content Marketing for the week of September 3rd

optimize content neil patel


The Step-By-Step Guide to Optimize Your Content to Sell via Neil Patel

If you’re writing content, you want it to sell.  After all, that’s the whole purpose of the project, right? Your ultimate goal is to sell more of what you have to offer.

And content is a great way to do this. According to Conductor, consumers are 131 percent more likely to buy from a brand after reading content by that brand.

That’s a massive shift in perspective… READ MORE

 video content marketing sprout social

The Complete Guide to Video Content Marketing on Social via Sprout Social

There’s a reason why you can’t escape video. From brands creating eye-popping product promos on Instagram to your embarrassing friend live-streaming their ghost pepper challenge on Facebook, social users are totally surrounded by video content. We’re obsessed with it too. Perhaps that’s why approximately 80% of all web traffic is projected to be video-based by 2021. And so the message for marketers is crystal clear: you can’t sleep on video anymore… READ MORE


GOT Ruthless Content Marketing

The Game of Thrones Guide to Ruthless Content Marketing via Business2Community

In the competitive world of content marketing, winter is always here. And that means you don’t have the luxury of sipping wine out of a goblet whilst waiting for your posts to go viral. No, you’re out on the front lines valiantly fighting for your content to be seen. You’re arming yourself with statistics that’ll help you win over readers. And you’ve mapped out a strategy that’ll keep you one step ahead of the competition at all times. You’re basically the Jon Snow of content marketing… READ MORE

 Content Marketing SEO search engine land

Content Marketing & SEO: The Scalable Way to be in the Right Place at the Right Time via Search Engine Land

Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they’re too often kept in completely separate silos. Here’s how to bring them together. Content marketing and search engine optimization (SEO) are both titans of modern marketing, yet they’re not spoken about in the same conversation often enough.  In this article, I will take a quick look at content marketing and SEO… READ MORE


7 Steps Grow Blog Copyblogger

7 Steps to Grow a Blog Post via CopyBlogger

Last week I talked about how writers seem like magicians, because we have the power to create something out of nothing. An important point to note about magicians, though: They don’t really do magic. Instead, they study and practice specific behaviors until they can create that illusion of creating something out of nothing. And of course, all creative people do the same. We study and we practice our craft, making consistent improvements and (if we’re lucky) building habits that lead to more consistent output. Today will help with the “consistent output” part… READ MORE


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Chantelle Kadala

Head Writer & Digital Content Strategist at Say More Services
Chantelle understands the need to deliver effective communication created with a SEO-focused foundation. Email her at
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