Have you considered using photos and graphics in email? If not, it may be time to think about enhancing your email content with images that attract readers and entice them to keep reading your email. With everyone talking about social media, chatbots, and video marketing it is easy to forget that email still remains a…
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Whether you are selling potting soil or baby cribs, consistently publishing quality content to your blog that answers the questions prospective customers are asking about your topic brings highly qualified traffic to your website to convert into customers. Building a content marketing strategy needs to be a priority for every blogger. It’s clear that blogging…
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Creating a Marketing Calendar for Your Small Business Successful small businesses, freelancers, authors, brands and entrepreneurs plan out marketing activities months if not a year in advance. Creating a marketing calendar as a visual and scheduled part of your marketing plan lets appropriately allocate your most valuable resources: time, budget, and manpower. Why is Creating…
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5 Big Holiday Marketing Ideas on a Small Budget The holidays are approaching – quickly. Take advantage of the festive and giving atmosphere by positioning your business to be top of mind with your customers. According to the National Retail Federation, 20 to 40 percent of yearly sales for small and mid-sized retailers take place within…
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Imagine being able to take the money you spend on newspaper and magazine ads, or radio and television commercials, and put it back into your business. That is a real possibility when you switch your marketing towards more effective and less expensive long-term inbound marketing strategies. Why Small Business Needs Inbound Marketing Your Inbound Marketing…
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This Week in CONTENT MARKETING – What’s new out there in the land of Content Marketing that is going to make you a better writer and marketer? Content. Content. Content. It’s everywhere, the Good Content, The Bad Content, and the Ugly Content. This Week in Content Marketing brings you the best of the best content…
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