This Week in CONTENT MARKETING – What’s new out there in the land of Content Marketing that is going to make you a better writer and marketer?
Content. Content. Content. It’s everywhere, the Good Content, The Bad Content, and the Ugly Content. This Week in Content Marketing brings you the best of the best content from across the web.
When I run across something that could really educate, push, or entertain YOU, my clients and readers, I want to share that rare unicorn. So here it is… the best in content marketing content for this week.
If something is missing that can help other professionals (and even dabblers) reach their goals or if you’re sure something on here isn’t delivering on its promises LET ME KNOW! Real conversations are our favorite type of content here at SAY MORE!
Read This Week in CONTENT MARKETING – Sep 24, 2017
Via Demand Gen Report
HubSpot Content Strategy ( a feature of HubSpot’s paid marketing software) is a tool designed to help marketers adapt their content creation to the way modern search engines and modern buyers work today. Through creating, optimizing and measuring topic-based content, the tool aims to enable businesses to build sustainable organic traffic that generates more traffic, with less content.
Via Content Marketing Institute
About 12 months ago, I covered some content marketing trends to watch for 2017… Native advertising is still the gateway drug for many content marketing programs, and mobile is, well, it continues to be the flavor of every month as consumer use grows. But some truly interesting events have occurred over the past few months that, I believe, begin to speak to the evolution of the content marketing practice itself.
TWEET OF THE WEEK
— PhoenixGMN (@PhoenixGMN) September 26, 2017
The vision behind the SEO and Search Marketing Hub had always been to educate SEOs and search marketers on the skills they needed to be successful in their jobs. While the site section continued to serve that purpose, somewhere along the along the way we started getting diminishing returns. Our mission, then, was clear: Re-invent Moz’s learning resources with a new structure, new website, and new content.
Via Neil Patel
As many as 88% of B2B marketers use content marketing as part of their marketing strategy. Are you part of that 88%? If you are, you’re probably well aware of all the benefits. If you aren’t, it’s just a matter of time. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. But how do you get started if you’ve never done it before?
DEAL OF THE WEEK
Here you’ll find great deals, freebies, and new products each week in “This Week in Content Marketing” perfect for the small business working to do BIG THINGS!
Marketing in a Digital World is a University of Illinois Digital Marketing Specialization online-only course that examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Enrollment is open on Coursera for this course which starts Oct 18th (three weeks from now). You can take this course at no cost with a free Coursera account. Try it! You’ll learn a ton of the basics needed to make sense of all this online marketing madness.
TAKE THIS FREE COURSE: COURSERA’S Marketing in a Digital World
It’s undisputed: well-crafted, high-quality content is how a brand builds an audience, trust, and loyalty today. Great content helps you earn the attention of the people who need your product or service. Existing loyal customers are drawn to quality content, too, in large part because it builds trust and authority, creating top-of-mind awareness for your brand.
Via Vertical Response
Language is a powerful tool — it enables you to connect with audiences and spur them to take action. For email marketers, the importance of using the “right” words cannot be overstated. Which word or phrase will click with your subscribers and nudge them to open emails, click to visit your website or make a purchase?
You’ve got a lot to say…
Let us help you communicate the value of your products or services. At SAY MORE! we specialize in creating persuasive and engaging content from blog posts to training scripts and social media posts that compel action from clients, prospects, customers, and employers. Check out our SERVICES to see how we can help you Say More! And check back each week for This Week in Content Marketing for more insight, Tweets, and Deals.
The FREE 2018 Marketing Calendar Template in Excel is COMING IN OCTOBER! Check back to download your copy.
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