Imagine being able to take the money you spend on newspaper and magazine ads, or radio and television commercials, and put it back into your business. That is a real possibility when you switch your marketing towards more effective and less expensive long-term inbound marketing strategies.
Why Small Business Needs Inbound Marketing
Your Inbound Marketing Efforts are Working for You 24/7
With traditional advertising and online advertising, you are paying a set amount for a defined period for a guestimation of people who might see your ad. And when that defined time period is over, or that one-time print ad or mailer has been distributed, that money is gone. The advertising you paid for is gone. You can start over and spend more money on a new ad or give up.
But check this out: With Inbound Marketing you have the opportunity to develop online content of value that brings customers to your website.
- A blog post that answers a question EVERYBODY is looking on search engines for.
- A free booklet or video that shows people how to do something.
- A look inside what you do or customer success story that makes people feel good about your business.
These are the type of content pieces that draw customers to your website and give you an opportunity to demonstrate your expertise on a subject where they have a need.
With Inbound Marketing You Spend Less and Earn More
Developing and publishing this type of content on your website (AND optimizing it for search engines) is a long-term investment that works for you around the clock for as long as you have your website and the information is relevant. And all this marketing cost you is the one-time expense of creating that piece of content.
Looking at the return on investment, HubSpot reports that the close rate on Inbound Marketing is almost 15%, compared to the 1.7% close rate for traditional outbound marketing. Apply that math to the ROI you’ve seen from your traditional marketing and see if your head doesn’t explode.
Inbound Marketing is a Shorter Path to Sale for Customers
Here is the thing about ads: They are great for building awareness, but they suck for closing a sale. It’s tough to get a person to see an ad from an unknown business and trust that business enough to click on their website or visit their location, much less make a purchase.
With Inbound Marketing you are GIVING something of VALUE to people. That gets them to your website where you have other awesome content, demos, reviews, and testimonials that make them trust you and choose your business for their next purchase.
INBOUND MARKETING WORKS!
When you design and deploy content to the exact audience of people actively looking for help around the products and services you provide, you get skip several expensive and ineffective steps in the traditional marketing process.
That is why you should be building and Inbound Marketing Strategy that gets your business in front of people working on their next solution (purchase) right now online.
Want to Talk About Your Inbound Marketing?
You just got the quick summary on a big topic. If you’d like to discuss how Inbound Marketing can help your business, give us a call at 866-419-3902 or send an email to SayMore@SayMoreServices.com and we can chat.
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